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Art Deco is a modern and popular style movement in the decorative arts and architecture that originated in the 1920s and developed into a major style in Western Europe and the United States during the 1930s. Its name was derived from the Exposition International ‘Des Arts Decoratifs et Industriels Modernes’, held in Paris in 1925, where the style was first exhibited. Art Deco design represented modernism turned into fashion. Its product included both indicidually crafted luxury items and mass-poduced wares.
The distinguishing features of the style are simple, clean shapes that are often with a streamlined look on ornament that is geometric or stylized from representational forms. Though Art Deco objects were rarely mass-produced, the characteristic features of the style reflected admiration for the modernity of the machine and for inherent design qualities of machines-made objects.
Bifur – Typeface
Among the formative influences on Art Deco were Art Nouveau, the Bauhaus, Cubism and Sergey Diaghilev’s Ballets Russes. Decorative ideas came from American Indian, Egyptian, and early classical sources as well as from nature, characteristic motifs included nude female figures, animal, foliage and sunrays all in conventionalized forms.
Adolphe Mouron Cassandre (1901-1968)
A grahpic artist, stage designer and painter whose poster designs greatly influenced advertising art in the half of the 20th century. After studying art at the Academie Julian in Paris, Cassandre gained a reputation with such posters.
Adolphe Mouron Cassandre
The Dubonnet posters were among the earliest designed specifically to be seen fast-moving vehicles, and they introduced the idea of the serial poster, a group of posters to be seen in a rapid succession to convey a complete idea.
The Dobonnet Posters
In 1926 Cassandre co-founded the advertising agency Alliance Graphique and soon turned his attention to experimental typography. In 1929 he designed a new typerface and later on he designed two other tperfaces. In 1939 he abandoned poster art and henceforth devoted himself to designing stage sets and to painting.
Nord Express Poster
Buildings in Art Deco Style:
New York City Skyscrapers
Hearst Tower (2003-2006)
Chrysler Building (Precursor to Art Deco)
The Art Story – Art Deco – http://www.theartstory.org/movement-art-deco.htm
Type in History: Cassandre’s Art Deco Type – Margaret Penney – Aug 12, 2016 – https://www.sessions.edu/notes-on-design/type-in-history-cassandres-art-deco-type/